We planned and produced the launch campaign for PUBG Mobile’s newest map - Rondo. With Moon Sang-Hoon as the model, we revealed the new map through ads that merged in-game footage with fun interpretations of the game’s tense atmosphere in a live-action shoot.
In addition to the launch commercial, we produced a series of live-streaming events with streamers/influencers, launched digital AR filters on TikTok to promote the map, and ran an in-game clan battle event to catalyze player participation. Celebrating the a 3rd anniversary for the game, the campaign was conducted alongside Krafton from start to finish.
모바일 배틀그라운드에서 신규 맵 ‘론도’ 런칭 캠페인을 기획/제작하였습니다. 3년 만에 런칭한 론도맵를 어필하기 위해 모델 문상훈과 함께 긴박한 전장을 재미있게 재현하였습니다. TVC뿐만 아니라 론도 100 스트리밍, 틱톡 필터 제작, 클랜 대첩 등을 운영하면서 모바일 배틀그라운드 론도 런칭 이벤트 마케팅 전반을 함께했습니다.
